Friday, June 21, 2024

The Fashion Institute of Technology expands research capabilities in beauty

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The Fashion Institute of Technology (FIT), a college of the State University of New York (SUNY), has announced the opening a new research center for the beauty industry. Dubbed The Beauty Center at FIT, the new facility dedicated to global business strategy and consumer trends.

Launched in partnership with key players of the beauty industry, including Cosmoprof North America, the new Beauty Center at FIT is described as a dynamic research center for the beauty industry, dedicated to global business strategy and consumer trends. It has been designed as an extension of FIT’s Cosmetics and Fragrance Marketing and Management (CFMM) graduate and research program which will celebrate its 25th anniversary next year. Past research by CFMM has incorporated extensive field study work in markets ranging from Asia (China, Hong Kong, India, Japan, Korea, Singapore) to the Middle East/North Africa (Morocco, UAE) to Europe (Denmark, France, Greece, the Netherlands, Spain, Sweden, UK).

To date, more than 450 students have graduated from the CFMM graduate program, the only one of its kind in the United States, and widely recognized as the “Think Tank for the Beauty Industry.” Distinguished CFMM alumni include executives from Chanel, Coty, Inc., DSM Firmenich, e.l.f. beauty, Estée Lauder, IFF, L’Oréal, LVMH, Shiseido, Unilever, and more.

The creation of The Beauty Center at FIT aims to accelerate the program’s ability to predict market trends, identify strategic business opportunities, and build on its record of global research success. The Center will contribute thought leadership to the beauty sector.

As an extension of FIT’s internationally recognized program in Cosmetics and Fragrance Marketing and Management (CFMM), we are proud to establish The Beauty Center at FIT,” said Joyce F. Brown, president of FIT. “Through industry partnerships and innovative research that will be advanced by the Center, our master’s level students will be positioned to help shape the future of the global beauty industry, often alongside other distinguished CFMM alumni who are leading renowned brands.

The Beauty Center at FIT is located at 520 Eighth Avenue, convenient to FIT’s Chelsea campus.

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