Wednesday, July 24, 2024

5 Fashion Trends we spotted at Royal Ascot in 2024

Must read

Sign up to HELLO! Fashion for style tips, cultural insights, must-have items, and more

By entering your details, you are agreeing to HELLO! Magazine User Data Protection Policy. You can unsubscribe at any time. For more information, please click here.

Royal Ascot is the ultimate experimental fashion hub. With hats or fascinators a must (and of a certain size if in the royal enclosure), and encouragement from the event’s creative director Daniel Fletcher to “think bold, think big, think Ascot”, there is the opportunity to dress as one has never dressed before. 

With this in mind, if we notice the socialites, horse enthusiasts and fashion fanatics recurringly sporting the same sartorial agenda across the week, we take note. Because if stylistic patterns are coming out of Ascot, they are certainly ones to watch for the rest of the summer season.

These are the 5 trends for you to take note of from the biggest day in racing this season…

Polka Dots

Whether it’s the influence of Jennifer Lawrence wearing the chicest black and white Dior dotty gown to the 2024 Oscars or the Princess of Wales’ iconic Alessandra Rich dress from Ascot 2022, this year, attendees came down with a case of 1950s fever, wearing classic polka dot dresses with a modern flair. 

Lady Amelia Spencer opted for a midi by equestrian clothing designer Jade Holland Cooper, presenter Charlotte Hawkins wore a long-sleeved fit-and-flare cream dress with statement black polka dots, and Louise Roe donned a satin sleeveless midi with chic all-black accessories.

© Getty
Lady Amelia Spencer
during day two of Royal Ascot at Ascot Racecourse, Berkshire. Picture date: Wednesday June 19, 2024. (Photo by Jonathan Brady/PA Images via Getty Images)© Getty
Charlotte Hawkins
Louise Roe attends the 3rd day of Royal Ascot at Ascot Racecourse on June 20, 2024 in Ascot, England. (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Kirstin Sinclair
Louise Roe

Monochrome

If ‘striking but sophisticated’ is the motto at the top of your dress code, the ultimate way to do it is by channelling your inner Zebra in a black and white ensemble (stripes, however, are non essential). Wearing all white has been a fashion favourite trend since last winter (scroll on to see how the racegoers styled this), but adding black accents into a look gives daytime attire a dash of soirée elegance. In her unexpected appearance at Trooping The Colour last weekend, the Princess of Wales reworked a white Jenny Packham dress and paired it with a black and white Philip Treacy hat and black accessories.

 At Ascot, guests including singer Katherine Jenkins and former Hello! Fashion cover girl Hana Cross put their own spins on this classic style of dressing.

Hana Cross attends day 3 of Royal Ascot at Ascot Racecourse on June 20, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Getty
Hana Cross
Laura Atkinson attends the 3rd day of Royal Ascot at Ascot Racecourse on June 20, 2024 in Ascot, England.  (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Getty
Laura Atkinson
Katherine Jenkins during day three of Royal Ascot at Ascot Racecourse, Berkshire. Picture date: Thursday June 20, 2024. (Photo by Jonathan Brady/PA Images via Getty Images)© Getty
Katherine Jenkins

Suited and booted 

Female guests are so adventurous with their Ascot suits that it’s a joy to watch, and it was refreshing to see so many suited and booted in 2024, in completely different styles. If you don’t fancy wearing a dress during your next role as a wedding guest, fear not because suits are in and we are absolutely here for it. 

Stylist Nana Acheampong made her white suit pop with colourful accessories (a useful styling hack although we’d swap your white suit for another colour if heading to a wedding…), Betty Bachz oozed glamour in a bronze satin suit with matching accessories, and Fiona Andrew opted for a morning coat and top hop, given a feminine edge with court heels and a top handle bag.

Nana Acheampong attends the 2nd day of Royal Ascot at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Getty
Nana Acheampong
Betty Bachz attends day 2 of Royal Ascot at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Getty
Betty Bachz
Fiona Andrew (R) and a guest attend the 3rd day of Royal Ascot at Ascot Racecourse on June 20, 2024 in Ascot, England.  (Photo by Kirstin Sinclair/Getty Images for Ascot Racecourse)© Getty
Fiona Andrew (R) and a guest

In the Navy

There is perhaps no colour that symbolises elegance like navy. Classic, versatile and effortlessly chic. Though it pairs well with many colours, racegoers this year have demonstrated that head-to-toe navy or pops of summer white is the way to style it this season. 

Emma Proudlock wore a piece with a white Peter Pan collar and statement bow, supermodel Jerry Hall paired her midi dress with ballet flats and an avant-garde headpiece, and actress Yasmin Finney wore an outfit fit for a queen in a sophisticated cape gown.

Oliver Proudlock and Emma Lou Proudlock attend day 3 of Royal Ascot at Ascot Racecourse on June 20, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Getty
Oliver Proudlock and Emma Lou Proudlock
Jerry Hall attends day three 'Ladies Day' of Royal Ascot 2024 at Ascot Racecourse on June 20, 2024 in Ascot, England. (Photo by Max Mumby/Indigo/Getty Images)© Getty
Jerry Hall
Yasmin Finney and Lucien Laviscount attend day 3 of Royal Ascot at Ascot Racecourse on June 20, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Getty
Yasmin Finney and Lucien Laviscount

Bridal White

Forget going to the chapel, Berkshire is where we needed to be to witness stunning all-white outfits this week. A fashion favourite during last season, guests schooled us in styling head-to-toe white this summer in various ways. Country fashion influencer Leonora Smee opted for an etheral lace dress with a matching har, Rosie Tapner wore a cool-girl three-piece suit, and Amber Le Bon wore a satin midi with a white blazer.

Leonora Smee on day three of Royal Ascot at Ascot Racecourse, Berkshire. Picture date: Thursday June 20, 2024. (Photo by John Walton/PA Images via Getty Images)© Getty
Leonora Smee
Rosie Tapner attends day two of Royal Ascot 2024 at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Chris Jackson/Getty Images)© Getty
Rosie Tapner
Amber Le Bon attends day 2 of Royal Ascot at Ascot Racecourse on June 19, 2024 in Ascot, England. (Photo by Dave Benett/Getty Images for Ascot Racecourse)© Getty
Amber Le Bon

Latest article